In today’s age of technology, shopping has also been made convenient with internet ruling our lives. Life has become fats these days with people having less time for several miscellaneous activities. Online shopping has been a recent trend and is the industry that is catching up. It is something that is very much suitable for today’s life but not very good for your bank account. Marketers are using all techniques Retailers to get users buying their products irrespective of you needing it or not.
Avoid impulsive online shopping online. It is hard but not impossible. It is that we do not think while buying. Despite saving energy we tend to take some bad decisions.
Customers usually fall for several tag lines like “Hurry 2more days to go for off season sale” and so much more. It is these that customers get to see always. They fall for this despite knowing that sales always come up. It has been instilled into our brains that sale should be taken advantage of incase if it does not come up again.
People are normally motivated by a lost than a gain. This is what retailers take advantage of. Say for instance, there are online retailers who offer a free trial period. The customer is induced to think whether they give back the item and get nothing or order one to gain something. Most of the users choose the latter option. The customer is actually not losing anything but made to feel so. This is a behavioral psychology which is cashed upon.
Normally if you are provided something by someone you are highly obliged and consciously or sub- consciously give in return something. A common example is that of customers being provided free sample of a product. After using free sample customers would buy the product.
Online when you would sign up for free newsletter, user gets free content. One would feel like to provide something in return to content provider. Human beings are usually consistent as far as achieving a goal is concerned. When a user searches for a product the first thing that they notice other than the picture is the user ratings.
As human beings do pay heed to what others say especially while making important decisions. As per a research several people also take help of social media prior to taking a decision. User is more likely to use the services of a website that has testimonials than the one which does not have. This is what sellers take advantage of.
Always make a close notice to pricing. If you get a good deal think about why are you getting it? Thereafter think minutely about the purchase made online. Do ask some questions to yourself.